overview

In a sea of corporate blue, we rejected the status quo and created a brand that dares to be different.

JM Finn is known for its dependable discretionary investment management service, with consistently high levels of client satisfaction and good financial stability. But it recognised that achieving one’s financial dreams requires more than just a first-class investment offering. Clients need a team, capable of managing the full life cycle of their financial affairs, from one generation to the next.

Everything Connected was tasked with reinvigorating the JM Finn brand without alienating its existing client base and to help its staff work with a renewed sense of purpose. Since then, we’ve become JM Finn’s primary creative agency and lead a full-service programme of continuous improvement spanning website development, print design, film and animation.

the brand

The rebranding of JM Finn was an opportunity to reject the status quo in a sea of corporate blue and upgrade fiscal responsibility for more aspirational financial freedom. Everything Connected worked to develop an authentic position for a loyal and enduring brand.

print

JM Finn’s marketing centre-piece is a quarterly periodical named Prospects, designed to communicate industry trends and products to existing clients and potential new ones. We develop each issue of the magazine, both print and a digital companion with richer features, such as video interviews.

illustration

The design team started with the brand’s visual direction and had the creative freedom to create illustrated content (a first for JM Finn). This was combined with a range of design-language updates, breathing fresh life into an established brand.

website

JM Finn was very satisfied with the full complement of assets we developed, bringing the brand firmly into a new decade. We’re delighted to say the results have led to significant business wins and multiple industry awards for the firm, which now stands out with an identity that is unique and packed with personality.

the brand

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The rebranding of JM Finn was an opportunity to reject the status quo in a sea of corporate blue and upgrade fiscal responsibility for more aspirational financial freedom. Everything Connected worked to develop an authentic position for a loyal and enduring brand.

print

Our work spans all disciplines, from JM Finn’s quarterly periodical, Prospects, to sponsorship activation campaigns, such as their recent extended partnership with the world-famous Oval cricket ground.

JM Finn was very satisfied with the full complement of assets we developed, bringing the brand firmly into a new decade.

illustration

The design team started with the brand’s visual direction and had the creative freedom to create illustrated content (a first for JM Finn). This was combined with a range of design-language updates, breathing fresh life into an established brand.

online

We’re delighted to say the results have led to significant business wins and multiple industry awards for the firm.

next project

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