Silverstone: Digitally Transforming an Iconic Destination

overview

A bold new digital experience platform to match Silverstone's bold ambitions.

Fans of Formula 1 have known Silverstone as the home of British motorsport for nearly 75 years but Silverstone is more than just a circuit; it’s one of Britain’s most iconic destinations for world-class entertainment and hospitality and needed a digital experience to match.

website

Following a successful rebranding, we begun by extending the new brand’s identity digitally and created an online presence that echoes the excitement of being at the circuit in person.

Much of what makes the Silverstone website special can be found under the hood, with a composable architecture that copes gracefully with the unparalleled traffic experienced post-pandemic as well as content management capabilities that provide editors with tools to easily add and edit content in real-time.

With the opening of the Hilton Hotel and soon to be launched Escapade residences, Silverstone is poised to realise its ambitions of being a world-class, all-year round leisure destination and has a brand and website to underpin that ambition.

digital

The tone of the site really encapsulates the bold and confident nature of Silverstone with heavy use of graphical elements and shape work. Our first move was to look at the existing brand design and ensure it was as compatible as possible to web and then we extended digitally

To stay relevant to the future audience or a different demographic market we created a fully functional and customisable CMS allowing the internal team at Silverstone to design their own pages independently. Building the site using a series of components allows all the pages to be custom and but also work in tandem.

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