our approach
help your business
In today's digital era, the quality of a business's online presence is key to converting visitors into customers. A streamlined and engaging digital experience not only guides potential buyers through their purchasing journey but also builds trust and increases the likelihood of conversion. By prioritising a cutting-edge digital interface and personalised user interactions, businesses can effectively turn browsing into buying.
our capabilities
Our capabilities are connected, from strategy through to execution
Digital Strategy
Solutions architecture
Brand Strategy
Content Strategy
User research
Audience identification
Buyer Journey Mapping
Marketecture strategy
Go-to-market Strategy
Website design & dev
Portal / App design & dev
Brand Development
Cross channel content
Marketecture & CRM
Buyer Journey Activation
Content Marketing
Lead generation
Marketing Activation
Technical Support & maintenance
Data / Analytics Reporting
Growth Driven Design
Website optimisations
Digital performance audits
Roadmap prioritisation
our expertise
Our capabilities span a wide range of services, including digital strategy and consultancy, development of digital products, websites and platforms, creative concept and content creation, data analytics and AI, as well as marketing activation. We specialise in delivering custom digital transformation projects for businesses like yours, utilising our extensive marketing expertise to foster commercial growth and success.
Platforms & websites
We develop innovative, scalable websites, portals, and mobile apps. Our approach centres on building user-centric and technologically advanced platforms, enhancing efficiency and fostering business growth through digital innovation
Digital strategy & consultancy
Our approach integrates connected channels into a cohesive online growth strategy, offering expert guidance and data-driven solutions to enhance your business's interconnected digital landscape and overall success
Data & analytics
We use like tools such as Google Analytics to track website traffic and user behavior. Insights gained are used to optimise web design, content, and marketing strategies, ultimately enhancing user experience and driving business success
UX / UI design
Utilise tried-and-tested, cutting-edge design thinking to build customer-centric wireframes right the way through to high-definition pixel perfect pages
Marketing activation
We work with brands globally to execute digital marketing transformation programmes. Our expertise lies in rolling out scalable, impactful brand and marketing activation programmes, with a core focus on driving growth through lead generation and conversion
Hosting & infrastructure
We provide expert hosting and infrastructure management, ensuring your digtial products are supported by robust, secure, and scalable solutions, optimisng performance, reliability and security
Application maintenance
We offer dedicated application maintenance, ensuring your digital solutions, including websites and mobile apps, remain up-to-date, secure, and perform at their best, enhancing security and operational efficiency
Digital transformation
Be at the forefront of the digital age. With expertise in project management and delivering large and complex digital experiences from concept through to execution and aftercare, we can help you navigate each step of the journey
User research
By conducting user research and testing, we can identify potential issues, understand what users truly want, and tailor the website to meet those needs effectively
“Our partnership with EC has been a game changer in enhancing our marketing capabilities. We have successfully optimised our HubSpot processes and implemented an innovative HubSpot marketing program that has empowered us to effectively generate and nurture leads, guiding them through the sales funnel and boosting conversion rates.”
technology
Our technology stack is diverse and continually evolving, reflecting our commitment to remaining technology agnostic to best meet the unique needs and preferences of our clients. However, we do have areas of expertise, including Drupal, Magento, HubSpot, Shopify, Wordpress and AWS, which we leverage for their robust capabilities and reliability.
your questions
Digital Experience (DX) refers to the interaction a user has with a company, brand, or organisation through digital channels and platforms. This encompasses a wide range of elements including website design, mobile apps, social media interactions, and any other form of digital communication. The goal of DX is to provide a seamless, engaging, and intuitive experience for the user, enhancing their overall perception of the brand and potentially influencing their decision-making process. A well-crafted digital experience is crucial in today’s digital age as it directly impacts customer satisfaction, loyalty, and engagement
Improving your Digital Experience begins with a deep understanding of your user base and their preferences. It's crucial to recognise that your perspective may differ from that of your users, and without thorough research, you won't accurately grasp their needs. Once you have a clear understanding of your audience, you can start applying behavioral science and experimentation to influence their actions and enhance the digital experience. This process often involves strategies like increasing user motivation or streamlining tasks to facilitate desired behaviors. Practical applications of this approach might include modifying a video for greater brand impact, simplifying the text in a social media ad, redesigning a landing page, or conducting iterative tests on a checkout page to optimise user interaction.
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