digital lens
your success
We are a digital-first agency. In today’s digital first world this is almost always the first touchpoint someone will have with your brand and the most frequent communication channel thereafter. We know digital and how to bring a brand to life in the digital realm.
WIRED is our way of arriving at a memorable and compelling brand positioning. We will discover your unique brand story and voice and give you an unfair advantage in your market.
brand experiences
We ask the right questions from the start.
We dare brands to invent or reinvent themselves.
We don’t fit projects into processes.
We tackle every challenge uniquely and thoughtfully.
We are equal parts strategic, creative, pragmatic and imaginative.
We are Everything Connected.
our approach
Our proven methodology for building brands.
Discovery
Align on project objectives, review existing data and trends, review competitors and conduct in-depth qualitative interviews and external stakeholders
Strategy
Define what a successful brand strategy looks like for you, articulate target audience personification and run workshop to refine the brand strategy
Architecture & messaging
Evaluate brand architecture options, run a hypothesis session to assess those options and use research to inform brand architecture recommendations
Identity
Define tone of voice and create visual and verbal identity concepts ready for testing and validation
Validation
Use quantitative research to test brand strategy and identify elements to feed into final recommendations
Guidelines
Bring brand strategy, target audience, architecture and identity to life and build guidelines for effective and consistent usage
“We knew we’d need to work with a team that could help us to balance our heritage with our ambition to be more confident. We chose Everything Connected because we felt they’d challenge us to be bolder and more creative. What we hadn’t expected was to find a genuinely collaborative partnership”.
tool kit
It's what you do with it that counts. Branding projects can unify your employees and supercharge your business. We ensure that the investment in your new brand can be used to deliver the maximum impact.
Design systems
We don’t just create brands and guidelines; we meticulously construct comprehensive digital design systems
Brand activation
You have the brand, now it's time to bring it to life. We have the teams, skills and expertise to deliver your new brand
Measuring success
We create brands that deliver results. We hold ourselves accountable to this and establishing clear goals
your questions
There are several reasons why a business may need to rebrand, including:
- Your internal and external brand perception aren’t aligned
- Your company’s mission has changed, the current branding does not align
- Your target market has shifted or it’s time to reach a new audience
- You’re losing relevance and you need to reinvigorate your brand
- Your market position isn’t unique or your service mix has changed
- Your competitors have changed and the branding needs to be updated to remain competitive
- Your visual brand is outdated and needs modernising
- You’ve undergone a merger
- You have experienced a PR crisis and need to respond to negative brand associations
Think of brand and business as two sides of a double helix: balance is critical to the health of your company’s DNA. When your messaging and deliverables are misaligned, your audience can tell and they communicate with their wallets. Brand values distil our core beliefs down to a simple, clear and confident articulation of what makes your business unique. Repeated consistently over time this builds a reputation. Repetition is reputation and reputation drives revenue.
To build a distinctive brand identity, we need to find the powerful idea at the heart of your business. Your story is inherently unique. When it is delivered consistently and weaved through all aspects of your communication, it creates authentic and meaningful connections with your stakeholders.
Your voice is the heart and soul of your communications. More than just words and phrases, your brand voice is the tone in which you speak to and connect with your audience. Through our brand essence interviews and brand canvass digital workshops we will develop a distinctive tone of voice followed by a suite of go-to messages that exude your personality.
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