Abrsm

overview

In 2022, The Associated Board of the Royal Schools of Music (ABRSM) selected Everything Connected to lead them through a brand refresh exercise, ahead of a review and relaunch of their website.

Eleanor Hampton, Director of Marketing & Communications said, “We knew we’d need to work with a team that could help us to balance our heritage with our ambition to be more confident, more inclusive and to bring music back into our brand. We chose Everything Connected because we felt they’d challenge us to be bolder and more creative. What we hadn’t expected was to find a genuinely collaborative partnership”.

A Multi-Award-Winning Partnership
We knew that such a prestigious organisation deserved our very best work. Our partnership with ABRSM has received multiple awards for both our work on their brand and their new website. Awards include a commendation award from the prestigious World Brand Design Society, not one but two, Br awards from the Iternational Design Awards in the categories of ‘Brand Identity’ and ‘Multimedia Website Design’ as well as a highly coveted Web Excellence Award.

brand

Chris Cobb, ABRSM Chief Executive said,
“In 2022 we conducted research with a range of UK based and international learners, teachers and parents and it was clear that our brand was feeling out of date and that the website was a cause of frustration for many. As an organisation, we’re building on our legacy for musical excellence, but we’re also evolving and we wanted to represent that in our updated brand and website”.

We had a duty to respect the history and legacy of such an iconic organisation as well as being able to push the brand forward and ensure that it reached out and inspired more people to learn music. The new brand strapline ‘A Life With Music’ talks to their broader role in music.

website

The new ABRSM Drupal website not only delivers and brings the new brand and digital design system to life, but also represents a more modern, accessible and intuitive touchpoint. Technically, it has a range of new capabilities built to deliver a first-class digital experience.

ABRSM said, “Our new website will help our existing audiences to find the information and support they want more easily. But we also think it’s important that we reach new audiences, to help more people engage and make progress with music.

illustration

Visually we have presented a more vibrant and emotive expression of the brand, with more movement, freedom and an expressive illustration style.

Graphically the musical stave goes on a journey, from stave to wave form to a line that travels across websites, content and social. The free form line represents each and every musician's individual and unique journey with music.

photography

print

online

Perhaps the most sophisticated execution of the new identity is their website, which was developed in Drupal 9 with a React front-end. It is content-rich, having both in-depth information about the business for general marketing purposes, compliance and a detailed investor relations section.

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We have seen Argentex grow in stature from a small private business to a beacon of post-Brexit success, which has culminated in their successful flotation and ongoing growth.

illustration

The Argentex management team specifically requested a design that set them apart from other corporate FX providers and our choice of colours, typography and bespoke illustrations gives them a distinct look and feel. From a distance the identity is recognisable both online and offline.

next project

JM Finn

Investment management with flair

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