London School of Economics: Research for the World

overview

The London School of Economics and Political Science (LSE) is the world’s leading dedicated social science institution.

We have worked with the LSE since 2013, helping them deliver results across multiple disciplines, whether it be increasing student acquisitions, launching a new product or branding for their 30-year heritage.

video

Video plays a key part in LSE’s marketing strategy across all programs. Designed to communicate as much about the school and course as possible in an effective way, content ranges from course overview videos to student and faculty testimonials.

lse summer school

For LSE’s Summer School programme, we were briefed to deliver a complete brand package and refreshed creative direction across both online and offline touchpoints.

The Everything Connected team developed and delivered a content plan and supporting social assets, designed to communicate the benefits of studying with LSE. The largest piece of content was their flagship 36-page course prospectus, which the marketing team uses to support all activity. Along with the brochure, we delivered language adaptations for foreign markets, on-site banners and advertising assets.

LSE also requested support in promoting the Summer School. We delivered a content and editorial strategy that included persona development, mailers, blog articles and social posts, all designed to steer the reader to LSE’s Summer School webpage.

lse executive education

Similar to our involvement with Summer School, Everything Connected was tasked with giving Executive Education a professional look and feel to their highly regarded corporate offering. From redesigning their entire programme brochures to ensuring alumni were easily guided through the campus with decals and signage.

lse summer school

For this project, we were briefed to deliver a complete brand package and refreshed creative direction for LSE’s Summer School programme. We delivered a content and editorial strategy that included persona development, mailers, blog articles and social posts, all designed to steer the reader to LSE’s Summer School webpage.

Video plays a key part in LSE’s marketing strategy and the Everything Connected team created a bank of film and animated assets to support the Summer School marketing programme. Designed to communicate as much about the school and course as possible in an effective way, content ranged from course overview videos to student and faculty testimonials.

lse executive education

The largest piece of content was their flagship 36-page course prospectus, which the marketing team use to support all activity. Along with the brochure, we delivered language adaptations for foreign markets, on-site banners and advertising assets.

lse online

Having worked with LSE for many years, we were able to swiftly turnaround an impactful package thanks to our deep understanding of its brand and audience, and continue to do so.

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