Our Stories

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Buyer Journey
June 28, 2024

Unlock a competitive advantage - align your website with the buyer journey

Only 3% of buyers are actually in buying mode. The other 97% are at some other step before that, which means that if you have a website that only ‘sells’ then you are going to miss the opportunity. Find out how to align your website with your buyer's journey, deliver meaningful engagement and unlock competitive advantage.
technology
All
Buyer Journey
June 28, 2024
8
min read
Buyer Journey
June 27, 2024

Unlock your website’s lead generation potential

Generating leads is a fundamental goal of digital marketing, where things move fast. Instead of being a simple online brochure, your website is an essential tool for attracting customers. A well-crafted website can act as a magnet, attracting visitors, engaging them, converting them into valuable leads, and driving your business forward.
technology
All
Buyer Journey
June 27, 2024
6
min read
marketing
May 2, 2024

Turn AI into a travelator, not a cookie cutter

AI-generated marketing content can seem like magic. Just like that, a blog post appears. In an instant, here’s a whitepaper. But it doesn’t take long to spot the very obvious AI handwriting. In this article our Content Manager, Tom Pleasant, shares his experience on using AI and tips on how to use it most effectively.
technology
industry news
All
marketing
May 2, 2024
6
min read
marketing
April 24, 2024

Navigating the AI Storm: SEO Guidance on AI-Generated Content

In recent years, the meteoric rise of generative AI tools like ChatGPT has given marketers, content creators and website owners a faster, easier way to create content at scale. But what (if any) are the SEO implications of using AI-generated content on your website? Here, we’ll walk you through 5 ways to maximise the use of AI content in an SEO-friendly way.
industry news
All
marketing
April 24, 2024
10
min read
branding
February 9, 2024

Ten Emerging Branding Trends for Success in 2024

Digital marketing and design never stops innovating and growing. We’re dedicated to helping you steer through the twists and turns of branding by offering insights into the latest trends. This blog post will unpack 10 essential trends that are poised to boost your brand strategy in the year ahead.
design
All
branding
February 9, 2024
8
min read
industry news
January 17, 2024

Top 10 Digital Talking Points of 2024

Each year we do a feature at the start of January highlighting what we think will be the big digital talking points in the coming year. Hear the views from across the Everything Connected team on what we think will dominate the digital agenda in 2024.
branding
design
marketing
technology
All
industry news
January 17, 2024
9
min read
company news
January 9, 2024

2023 A Year In Review

2023 was another big year for us at Everything Connected. It's always a challenge to fit a years work into a 60 second video format. Here's a whistlestop tour of some of the highlights from 2023 and the great work that was delivered in partnership with our clients.
design
All
company news
January 9, 2024
3
min read
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